On the three elements of packaging design 1

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On the three elements of packaging design

packaging is an extension of commodity processing and an indispensable part of commodity production process. Under the condition of market economy, due to the renewal of products, the expanding consumer demand, the intensification of sales competition, the development of new materials, new industries, new technologies, consumers' pursuit of beauty, environmental protection and price factors, modern packaging is changing day by day

Yunnan's economic development has lagged behind for a long time, and at the same time, it is at the historic intersection of a new round of scientific and technological revolution, the tide of industrial reform and China's accelerated transformation of development mode, which makes it difficult for Yunnan's packaging industry to achieve greater development. Today, with the accelerated economic development of Yunnan, although the packaging industry has developed rapidly, it still cannot meet the needs and requirements of Yunnan's economic and social development, which has affected the opening of Yunnan's commodities to a certain extent, and is one of the "bottleneck" industries of Yunnan's economic development

implementing the famous brand strategy and striving for famous brand products is an important measure proposed by the provincial Party committee and the provincial government. It is of far-reaching significance for realizing two fundamental changes and promoting the economic revitalization of Yunnan. "Set up Yunnan packaging image and strive for Yunnan packaging brand" is the specific action of the provincial packaging industry to actively respond to the call of the provincial Party committee and the provincial government

the first step to establish the image of Yunnan packaging is design. We need to design

plans to increase varieties; Energy saving and consumption reduction by design; Protect the environment by design; Increase the added value by setting the

meter to avoid the new power line zigzag. Principle of the experimental machine chart 1. Description of the mode items that the experimental machine can realize. Remarks: test the mode swing angle; Earn foreign exchange by designing export; Improve the economic benefits of enterprises by design

packaging design belongs to both packaging engineering and industrial design

it is wrong to understand packaging design only as decoration design, or to confuse the relationship between them. To develop the packaging industry, the first thing is to design a packaging design. Let's discuss the constituent elements of packaging design:

any packaging design must first clarify its functions and the functions of the packaged products. Packaged goods are the fundamental condition for the survival of packaging production

from the perspective of circulation and consumption, packaged products and packaging are a unified body, which cannot be separated. But the production and design of the two must be divided

due to the development of modern mass production and market economy, there have been independent packaging products, such as packaging paper, boxes, bottles, boxes, gift bags, multi-functional

turnover boxes, etc., which ultimately end up packaging certain products. If the design object of

is sales packaging, the packaging should achieve the accurate expression of the product, show the performance and characteristics of the commodity, and establish the image of the commodity. In case of

designing transportation packaging, it is necessary to conduct in-depth research on the contents. The above

constitutes the basic elements of science and technology of packaging design

Secondly, modern aesthetics regards beauty as a kind of information, and packaging design should bring original aesthetic information to people. Through it, it can arouse the aesthetic feelings of consumers and meet people's aesthetic needs. Because flexible packaging materials are mainly high-molecular polymers or their related materials, they are mainly composed of functional beauty and formal beauty. Shape (graphics, trademarks, words)

, color, texture and other effects and touch are closely related to art. We should make full use of artistic techniques to make the packaging have a certain artistic appeal and national style. Packaging design must have both a sense of the times and national characteristics. These are the cultural and artistic basic elements of packaging design

third, packaging design should meet the needs of the development of market economy and be able to directly participate in market competition. The commodities that consumers need are not necessarily familiar and understood by them, which requires publicity and promotion. Therefore, the packaging of goods

should play the role of "silent salesman", so that it can attract the attention of consumers

and generate purchase desire, so as to finally realize the value of goods

this is the basic element of market economy in packaging design

any packaging design should reflect the integration of science and technology, culture and art, and market economy. Designers should observe, recognize, analyze the design object and carry out creative design according to different space-time conditions and specific relationships. Even the same design object will have multiple design schemes to meet the needs of different levels. In modern packaging design, the existing multi-function week

transfer, container, combined packaging, bulk packaging, pop (shopping oriented or shopping

material guide) concept, positioning design view, computer design, etc. all use the modern design method with the characteristics of optimization, dynamic, diversification, computer, etc., which is an inevitable development trend

we should attach great importance to the integration of national style and sense of the times in packaging design,

that is to say, packaging design should have both a sense of the times and national characteristics, and we should follow the principle of "making foreign things serve China and the past serve the present", so as to "let a hundred flowers bloom and bring forth the new". In particular, it is important to show national characteristics in packaging design. This has been confirmed by the excellent packaging that has won the awards of "world star" and "Asian Star" over the years. Yunnan is a multi-ethnic province with rich and colorful traditional cultures of all ethnic groups, which provides a rich source of creation for our package design. Designers should refine, explore and re understand the cultural characteristics of ethnic groups. Strive to create "establish the image of Yunnan packaging and strive for the famous brand of Yunnan packaging"

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