Current situation and development of the hottest d

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The current situation and development of digital printing in the Chinese market (II)

the development of digital printing in China

to discuss the development of digital printing, we must first have a comprehensive and in-depth understanding of the characteristics and advantages of digital printing technology, which are important factors affecting the development of the market

advantages and characteristics of digital printing

☆ full digital printing completely breaks away from the cumbersome procedures of traditional printing process

☆ realize variable data printing, and the image information can be changed at any time

☆ start printing on one sheet to reduce waste and make printing services more flexible

the development quality is significantly improved ☆ the digital feature makes it easier to introduce digital integrated technologies such as digital asset management, automated workflow and color management

☆ meet users' needs for short version printing and personalized printing, such as personal photo albums, product descriptions, materials, etc

☆ it can realize remote printing and provide remote printing services through Internet transmission

as a product of digitalization and computer technology, the greatest advantage of digital printing is that it can print variable data, making the desired publishing on demand (POD) a reality, covering that part of the printing market that traditional offset printing cannot reach

variable data printing is that the information of printed matter is 100% variable. The two printed matters output adjacent to each other can be completely different. They can have different formats, different contents, different sizes, and even choose substrates of different materials. It is very suitable for publications that need to be updated frequently and printed matters with many pictures inserted, such as manuals, meeting documents, charts and so on, which are republished after minor changes

briefly describe the development status of digital printing in China

although the market application of digital printing in China is not far from the starting time in foreign countries, there is still a big gap compared with developed countries such as the United States and Japan in terms of R & D, production, marketing and application

well known printing machines and it enterprise giants at home and abroad have tried digital printing machines

in foreign countries, HP indigo, Fuji Xerox and other companies have basically monopolized the sales market of digital printing machines. In terms of digital printing technology alone, HP indigo and Xeikon were pioneers in this technology field. In 1993, HP indigo launched the world's first color digital printer during the IPEX exhibition. Later, HP indigo and Xeikon jointly initiated the digital printing technology revolution and advanced the deposit on drupa1995. The printing industry has entered the digital era after the laser electronic revolution

The wide application of Internet has promoted the development of digital printing. More and more companies around the world produce and sell digital printing machines. In addition to HP indigo and Fuji Xerox mentioned above, there are also companies such as OSI, Kodak nExpress, Kodak Wanyin, Xeikon, nipson and CK in France, Heidelberg (whose products belong to class DI), Manroland, and even IBM, the leader in the IT industry OA manufacturers (office automation) such as canon and Konica Minolta in Japan are also competing to share the digital printing machine market. In contrast, the concept and strength of technological innovation of domestic printing machine manufacturers are obviously insufficient, and only Peking University is involved in this field. Although the research and development of digital printing application software system seems to be its advantage, and its printing machine sales are not completely disappointing, this cannot reverse the situation that the gap between domestic and foreign brands and technology injection capacity is too large. 2) there is a clear situation of type inspection

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